Hi Ray,
Thanks for posting your shop link. I must say that I like your shop!
Here are some ideas. Now, I am not the big template genius so please do not take my suggestions too seriously.
Here we go:
Homepage:
Header picture: I like it!
Fonts and font-colors:
It is my experience that using too many different size fonts (or colors) confuses
the shopper. It also doesn't lend too much to the trust factor of the shop. You
might want to think about making some small changes here. I would suggest a maximum of two different font sizes on one page.
I would either remove this: "Herzlich Willkommen Gast! Möchten Sie sich anmelden?
Oder wollen Sie ein Kundenkonto eröffnen?" or change the wording.
You have some nice pictures in there and they are properly linked to the products.
That is exactly what the customer wants.
Unfortunately you are losing the session-ID when following the picture links.
I do not know if you have forced cookies set to "True" in Admin. If it is set to "False" you will lose customers (shopping cart will empty itself) There is a workaround for this.
You also have some text between the pics and that is also nice for the shopper (and for Goog too).
Navigation: I can find what I want. You have your categories set up by brand name.
An idea would be making some new (general) categories to help finding stuff even more easily.
For example:
Strings
Slips
BHs (with subcategories "Push-up", ect.) Just an idea . . .
Mehr über... and Informationen boxes:
Great! You have lots of useful info in those two boxes. That is very helpful for the shopper.
Product pages:
Product pictures: Great! (good pictures are very important in your particular line of products)
Product descriptions: Great!
Suche:
If I enter "strings" into the search box I get no results! I should get 100's of results!
In admin / products it is possible to enter additional search terms and this is usually
worth the extra effort. Or, you could try to get the words into your product texts this will also work.
I would probably make the following changes:
1) Remove the Schnellkauf box (is usually not used, but then again this all depends on your customers).
2) Turn off the numbers that are listed after the category names (setting in Admin)
3) Turn off the parse time display (Footer) (setting in Admin).
4) Remove the "wer ist online" display (setting in Admin).
5) Either clean up the footer or remove the links (Bookmarking, Rus-Links, ect. Things that blink makes customers nervous. Bookmarking is down there twice, and my experience shows that a) nobody really uses the service and b) it doesn't help a lot from the SEO aspect).
6) I would probably move the Shopbewertung box all the way to the top, above the Warenkorb, so that the shopper sees it instantly upon entering the shop. Helps a bit with the shop trust factor.
7) I would probably find a way to link "Angebote" with a new button on the topnavi between Startseite and "Warenkorb".
Customers generally are quick to look for marked-down items upon entering a shop.
Ray, please don't take these suggestions too seriously. If your shop works, then leave it the way it is!
If you have any questions about my suggestions, don't hesitate to ask.
Kind regards,
Jim
