Google Adwords Conversion (neue Adwords Oberfläche)

[lotus-eater]

Hi,

ich hab unter admin/Erw.Konfiguration/Partner die Conversion ID und das Google Conversion Label eingetragen, allerdings die Parameter für den Google Tag Manager.

Anscheinend gibt es zwei Oberflächen. Schaut man in der Hilfe nach, ähnelt das Snippet für die alte Oberfläsche eher dem Code im Shop.
https://support.google.com/adwords/answer/6095821

Ist die neue Adwords Oberfläsche kompatible mit der Shop-Software?

Meine Shop Version: modified eCommerce Shopssoftware v2.0.3.0 rev 10907

Linkback: https://www.modified-shop.org/forum/index.php?topic=39207.0

[lotus-eater]

So,
ich versuche mal den Code auf gtag umzubauen. Es soll alles in das head-Element rein, deswegen setzte ich bei includes/extra/header/header_head/gtag.js.php an.
includes/extra/header/header_body/google_conversiontracking.js.php braucht man dann nicht mehr und in den template muss in der index.html der Code

Code: Javascript  [Auswählen]

  {if $smarty.const.TRACKING_GOOGLEANALYTICS_ACTIVE == 'true'}
    {googleanalytics account=$smarty.const.TRACKING_GOOGLEANALYTICS_ID}
  {/if}
 

entfernt werden.

Code: PHP  [Auswählen]

<?php
// GOOGLE CONV. TRACKING
$show_google_conversion_event = (basename($PHP_SELF) == FILENAME_CHECKOUT_SUCCESS && GOOGLE_CONVERSION == 'true');
if ($show_google_conversion_event) {
  require_once (DIR_FS_INC.'get_order_total.inc.php');
  $total = get_order_total($last_order);
}
?>

<?php if (TRACKING_GOOGLEANALYTICS_ACTIVE == 'true'): ?>

<script type="text/javascript">
  // Set to the same value as the web property used on the site
  var gaProperty = '<?= GOOGLE_GOOGLEANALYTICS_ID ?>'\';

  // Disable tracking if the opt-out cookie exists.
  var disableStr = 'ga-disable-' + gaProperty;
  if (document.cookie.indexOf(disableStr + '=true') > -1) {
    window[disableStr] = true;
  }

  // Opt-out function
  function gaOptout() {
    document.cookie = disableStr + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/';
    window[disableStr] = true;
  }
</script>

<?php
    // cache analytics.js
    $cache_gs = DIR_FS_CATALOG.'cache/gtag.js';
    if (!is_file($cache_gs) || (time() - filemtime($cache_gs) > 3600)) {
      require_once(DIR_FS_INC.'get_external_content.inc.php');
      $source_gs = get_external_content('https://www.googletagmanager.com/gtag/js', 2, false);
      if (file_put_contents($cache_gs, $source_gs, LOCK_EX) !== false) {
        $gs = xtc_href_link('cache/gtag.js', '', $request_type, false);
      }
    } elseif (is_file($cache_gs)) {
      $gs = xtc_href_link('cache/gtag.js', '', $request_type, false);
    }

    $config_prop = ['anonymize_ip' => true];
    if (TRACKING_GOOGLE_LINKID == 'true'){
      $config_prop['link_attribution'] = true;
    }

    if (TRACKING_GOOGLE_DISPLAY == 'true'){
      $config_prop['allow_display_features'] = true;
    }

    $config_prop_txt = json_encode($config_prop);
?>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="<?= isset($gs)?$gs:'https://www.googletagmanager.com/gtag/js'?>"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', '<?= TRACKING_GOOGLEANALYTICS_ID ?>', <?= $config_prop_txt ?>);
  <?php if (GOOGLE_CONVERSION): ?>
  gtag('config', '<?= GOOGLE_CONVERSION_ID ?>', <?= $config_prop_txt ?>);
  <?php endif; ?>
</script>

<?php endif; ?>

<?php if ($show_google_conversion_event): ?>
<!-- Event snippet for Verkauf conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': '<?= GOOGLE_CONVERSION_ID ?>/<?= GOOGLE_CONVERSION_LABEL ?>',
      'value': <?= $total ?>,
      'currency': 'EUR',
      'transaction_id': ''
  });
</script>
<?php endif; ?>

 

Es bleiben noch ein paar Punkte offen:

• display feature ist standardmäßig an? Dann müsste die Admineinstellung auch angepasst werden. siehe https://developers.google.com/analytics/devguides/collection/gtagjs/display-features
• TRACKING_GOOGLE_ECOMMERCE hab ich nicht behandelt
• opt-out auch für GOOGLE_CONVERSION_ID nötig?

Was haltet ihr davon? Kann man das so nutzen?

[lotus-eater]

Noch mit eingearbeitet, dass Aufrufe durch die Admins nicht gezählt werden, wenn es so im Adminbereich eingstellt ist. Außerdem noch einen kleinen Fehler im disableStr verbessert.

includes/extra/header/header_head/gtag.js.php:

Code: PHP  [Auswählen]

<?php
if (TRACKING_GOOGLEANALYTICS_ACTIVE == 'true'): ?>
<script type="text/javascript">
  // Disable tracking if the opt-out cookie exists.
  var disableStr = 'ga-disable-<?= TRACKING_GOOGLEANALYTICS_ID ?>';
  if (document.cookie.indexOf(disableStr + '=true') > -1) {
    window[disableStr] = true;
  }

  // Opt-out function
  function gaOptout() {
    document.cookie = disableStr + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/';
    window[disableStr] = true;
  }
</script>
<?php endif;

if ($_SESSION["customers_status"]["customers_status_id"] == '0' && TRACKING_COUNT_ADMIN_ACTIVE != 'true') return;

// GOOGLE CONV. TRACKING
$show_google_conversion_event = (basename($PHP_SELF) == FILENAME_CHECKOUT_SUCCESS && GOOGLE_CONVERSION == 'true');
if ($show_google_conversion_event) {
  require_once (DIR_FS_INC.'get_order_total.inc.php');
  $total = get_order_total($last_order);
}
?>

<?php if (TRACKING_GOOGLEANALYTICS_ACTIVE == 'true'): ?>

<?php
    // cache gtag.js
    $cache_gs = DIR_FS_CATALOG.'cache/gtag.js';
    if (!is_file($cache_gs) || (time() - filemtime($cache_gs) > 3600)) {
      require_once(DIR_FS_INC.'get_external_content.inc.php');
      $source_gs = get_external_content('https://www.googletagmanager.com/gtag/js', 2, false);
      if (file_put_contents($cache_gs, $source_gs, LOCK_EX) !== false) {
        $gs = xtc_href_link('cache/gtag.js', '', $request_type, false);
      }
    } elseif (is_file($cache_gs)) {
      $gs = xtc_href_link('cache/gtag.js', '', $request_type, false);
    }

    $config_prop = ['anonymize_ip' => true];
    if (TRACKING_GOOGLE_LINKID == 'true'){
      $config_prop['link_attribution'] = true;
    }

    if (TRACKING_GOOGLE_DISPLAY == 'true'){
      $config_prop['allow_display_features'] = true;
    }

    $config_prop_txt = json_encode($config_prop);
?>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="<?= isset($gs)?$gs:'https://www.googletagmanager.com/gtag/js'?>"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', '<?= TRACKING_GOOGLEANALYTICS_ID ?>', <?= $config_prop_txt ?>);
  <?php if (GOOGLE_CONVERSION): ?>
  gtag('config', '<?= GOOGLE_CONVERSION_ID ?>', <?= $config_prop_txt ?>);
  <?php endif; ?>
</script>

<?php endif; ?>

<?php if ($show_google_conversion_event): ?>
<!-- Event snippet for Verkauf conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': '<?= GOOGLE_CONVERSION_ID ?>/<?= GOOGLE_CONVERSION_LABEL ?>',
      'value': <?= $total ?>,
      'currency': 'EUR',
      'transaction_id': ''
  });
</script>
<?php endif; ?>