Produkt mit JSON+LD structured data ohne/mit HTML 5

[Hansi73]

Hallo,

mit dieser kleinen Modifikation lassen sich strukturierte Daten zum Produkt bei Google einreichen. Diese sind um Bewertungen etc. erweiterbar.

Aktuell wird es von Google aber noch nicht unterstützt. Die Daten erscheinen in den Google WMT aber nicht in den Ergebnissen!

Shopversion v1.06 rev 4642 SP2

In /includes/product_info.php etwa Zeile 150 hinzufügen:

Code: PHP  [Auswählen]

  //products formated price
  $info_smarty->assign('PRODUCTS_PRICE', $products_price['formated']);
 
  // json+ld data google rich snippets
  $info_smarty->assign('PRODUCTS_PRICE_SINGLE', $products_price['plain']);
  $info_smarty->assign('PRODUCTS_PRICE_CURRENCY', $xtPrice->actualCurr);
  $info_smarty->assign('JSON_IMAGE_URL', xtc_href_link($product->productImage($product->data['products_image'], 'info')));

  //get products vpe
  $info_smarty->assign('PRODUCTS_VPE',$main->getVPEtext($product->data, $products_price['plain'])); //web28 - 2012-04-17 - use classes function getVPEtext()

In /templates/xxx/modules/product_info/product_info.html an beliebiger Stelle hinzufügen und anpassen

Code: PHP  [Auswählen]

{literal}<script type="application/ld+json">
{ {/literal}
        "@context" : "http://schema.org",
        "@type" : "Product",
        "name" : "{$PRODUCTS_NAME}",
        "image" : "{$JSON_IMAGE_URL|replace:"info_images":"popup_images"}",
        "description" : "{$PRODUCTS_DESCRIPTION|strip_tags|replace:"&nbsp;":" "|escape:"quotes"}",
{if $PRODUCTS_MODEL!=''}        "mpn" : "{$PRODUCTS_MODEL}",{/if}
{literal}              
                "brand" : {             {/literal}
                "@type" : "Thing",
                "name" : "{$MANUFACTURER}"
{literal}               },
        "offers" : {
        "@type" : "Offer",
        "availability": "http://schema.org/InStock",
        "itemCondition": "http://schema.org/NewCondition",{/literal}
        "price" : "{$PRODUCTS_PRICE_SINGLE|string_format:"%.2f"}",
        "priceCurrency" : "{$PRODUCTS_PRICE_CURRENCY}",
{literal}
}
}

</script>{/literal}

Quellen:
https://developers.google.com/structured-data/rich-snippets/products
https://schema.org/Product

Linkback: https://www.modified-shop.org/forum/index.php?topic=33838.0

[Hansi73]

Hallo,

seit gestern wird es nun offiziell unterstützt. In den Suchergebnissen tauchen die Rich Snippets bereits auf.

[hpzeller]

Hi Hansi73,

ein Tipp zu deinem Code, folgendes

Code: PHP  [Auswählen]

{literal}              
                "brand" : {             {/literal}
 

kann man auch einfach so schreiben, um ein einzelnes Smarty-Trennzeichen zu maskieren.

Code: PHP  [Auswählen]

           
                "brand" : {ldelim}
 

Weitere Info hier -> http://www.smarty.net/docsv2/de/language.function.ldelim.tpl

Grüsse
Hanspeter

[Hansi73]

Danke für den Tipp! Muss ich mal testen ob es damals nur an den Klammern lag...

[Teratek]

Code: PHP  [Auswählen]

<script type="application/ld+json">
{ldelim}
        "@context" : "http://schema.org",
        "@type" : "Product",
        "name" : "{$PRODUCTS_NAME}",
        "image" : "{$JSON_IMAGE_URL|replace:"info_images":"popup_images"}",
        "description" : "{$PRODUCTS_DESCRIPTION|strip_tags|replace:"&nbsp;":" "|escape:"quotes"}",
{if $PRODUCTS_MODEL!=''}        "mpn" : "{$PRODUCTS_MODEL}",{/if}
             
                "brand" : {ldelim}
                "@type" : "Thing",
                "name" : "{$MANUFACTURER}"
           {rdelim},
        "offers" : {ldelim}
        "@type" : "Offer",
        "availability": "http://schema.org/InStock",
        "itemCondition": "http://schema.org/NewCondition",
        "price" : "{$PRODUCTS_PRICE_SINGLE|string_format:"%.2f"}",
        "priceCurrency" : "{$PRODUCTS_PRICE_CURRENCY}"

{rdelim}
{rdelim}

</script>

das letzte Komma war auch zuviel